gr10k_alphaindustries

The collaboration between Alpha Industries and GR10K draws on their shared roots in military workwear, revisiting this heritage through a contemporary cultural lens.

At the center of the project is a reinterpretation of the CWU-45 flight jacket, originally developed in 1972. GR10K approaches the garment through what it calls an operative restoration - a precise reconstruction that preserves the jacket’s original identity while subtly altering its structure and context.

The jacket is reimagined as the uniform of guards in a fictional provincial museum, the HERTRUDE WADSWORTH – MUSÉE DES ARTS APPLIQUÉS. Key interventions include a museum-branded chest patch replacing the original Alpha Industries insignia, a zipper pull made from a tangled cord combined with a hand-brushed Nite-Ize carabiner, the removal of the padded lining to create a lighter and more fluid silhouette, and the introduction of brightly coloured velcro and lining elements that shift the jacket toward a more pop-oriented cultural register.