ette x GR10K
ette × GR10K is a collaborative project developed with Los Angeles band julie, approaching the relationship between music, clothing and merchandise through the material and production language of GR10K.
The collection is developed through technical fabrics, deadstock and second-chance materials, bespoke constructions, and collaborative material development. Garments and objects operate independently while forming part of a wider exchange between the two projects.
Alongside the collection, GR10K was enlisted to develop the visual output surrounding the project under the creative direction of Andrea Slaviero.
Produced through a mixed-media approach, the campaign moves between video, traditional campaign and lookbook photography, collage, and macro studies of the collection. The resulting body of work operates as an extension of the collaboration rather than a singular campaign image.
