gr10k_factory900

GR10K releases its first eyewear collection, developed in close collaboration with Factory 900. Starting from two silhouettes of the Japanese eye-piece manufacturer and devising them as a classic/contemporary dialogue. Unisex eyewear made in Japan with 100% anti-uv contrasting lenses, three-dimensional aerodynamic design, crafted from a thick sheet of japanese cellulose acetate.

The pieces are featured within a visual narrative computed through the rarefied standards of eyewear campaign imagery—merging object categorization reminiscent of 2000s game console ads, the rejection of makeup in favor of a graphical proxy, and the use of logos as an eye-virus.