GR10K’s AW19 collection draws on the archive of Alfredo Grassi SPA to redeploy styles that span two decades. The collection repurposes fabrics directly associated with the military and service sectors but for a global luxury fashion market.
Barren branding – GR10K will use refined labelling to shift the focus and highlight technicality through certification i.e, GORE-TEX®, PBI®, POLARTEC®, DRYARN® etc. It’s within this same manner that we would envisage the GORE-TEX partnership manifesting.
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